tooble

a fun, dynamic coat hanger that helps bridge the gap between adult and children's furniture.

Photos taken by SCAD

tooble aims to encourage kids to express their authentic selves in spaces outside their rooms and bring a dynamic element to traditionally static furniture.

Winter/Spring 2022 | 20 weeks

how may we design fun, functional, and beautiful children’s furniture

curiosity

why do we perceive kids as messy and lazy? do kids actually hate cleaning ?

most adults perceive kids as lazy and messy, but that is far from the truth. kids want to help and spend time with their parents. through research, i found that kids who model parent’s behavior, are given positive reinforcement, and are encouraged to help based on physical capabilities develop a healthy relationship with cleaning and shared spaces overall.

Photo by CDC on Unsplash

to better understand the target consumer, i created a user persona of the ideal customer. i also created a 2x2 matrix to analyze the market opportunity of tooble

consumer and market research

trend prediction of children becoming co-creators of their environment, and expectation of products to be

more sustainable
last longer
can be used in multiple ways
inspire play
provide comfort
encourage self-expression
seamlessly fit within family home

creative strategy

as i did research, i also experimented with abstract form exploration, which allowed me to think freely before applying research insights to my designs.

form exploration

the abstract models served to come up with the initial idea for my project, that i then further developed with sketches. the half-size prototype was good to identify the weak points, mainly the base design and the pivot angle.

function exploration

re-design

material exploration

for tooble, i wanted materials that were sustainable, easy to clean, and simple.

cork

cork is a renewable, sustainable material that is naturally antimicrobial. cork can be cut, glued, and sanded like wood but without the density and injury potential.